About
Paulo Taneda
DESIGN SYSTEM SPECIALIST | ART DIRECTION | UX - UI
Designer with over 20 years of experience, working on high-impact projects for prominent brands and companies such as Bradesco Seguros, Globo.com, Bauducco, YouTube Space and UOL. Throughout my career, I have also made significant contributions in marketing agencies, developing creative campaigns and visual strategies that strengthened brand identities and delivered outstanding results.
DESIGN SYSTEM SPECIALIST | ART DIRECTION | UX - UI
Designer with over 20 years of experience, working on high-impact projects for prominent brands and companies such as Bradesco Seguros, Globo.com, Bauducco, YouTube Space and UOL. Throughout my career, I have also made significant contributions in marketing agencies, developing creative campaigns and visual strategies that strengthened brand identities and delivered outstanding results.
With solid expertise in Design Systems, I combine creativity and strategy to deliver consistent, user-centered visual solutions. Recognized for my ability to lead teams, optimize processes, and implement scalable and efficient design systems, I strive to consistently merge innovation and excellence in every project, adding value to the products and services I contribute to.
Testimonials
Felipe Gunha
DIGITAL MANAGER | BRADESCO SEGUROS
DIGITAL MANAGER | BRADESCO SEGUROS
Taneda has excellent knowledge in the field of Design, especially regarding Design Systems. Beyond the essential technical skills, Taneda stands out for the ability to build strong relationships with the team, a trait that is undoubtedly a key differentiator, as companies and projects are ultimately driven by people.
Fabiano Moreno
DESIGN LEAD | BRADESCO SEGUROS
Working with Taneda for over 5 years was an incredible learning experience and a true privilege! Taneda possesses remarkable expertise in team management and coordination, as well as technical knowledge and proficiency in UI and Design Systems. Exemplary in the way knowledge is shared—effortlessly and professionally—Taneda's team-building attitude was truly inspiring, leaving behind a rich legacy for our team and its deliveries.
DESIGN LEAD | BRADESCO SEGUROS
Working with Taneda for over 5 years was an incredible learning experience and a true privilege! Taneda possesses remarkable expertise in team management and coordination, as well as technical knowledge and proficiency in UI and Design Systems. Exemplary in the way knowledge is shared—effortlessly and professionally—Taneda's team-building attitude was truly inspiring, leaving behind a rich legacy for our team and its deliveries.
Amanda Vieira
PRODUCT DESIGNER | BRADESCO SEGUROS
PRODUCT DESIGNER | BRADESCO SEGUROS
Working with Taneda was a turning point in my career. Beyond being an exceptionally skilled and ethical professional, Taneda was a manager who recognized the individual potential of each team member, encouraging us to showcase our work and develop new skills. His creativity inspired us to be creative as well, even in the smallest tasks. Today, I can confidently say that I am a better designer, having grown significantly, and much of that growth is thanks to what I learned from Taneda.
Rodrigo Fonseca
PRODUCT DESIGNER | BRADESCO SEGUROS
PRODUCT DESIGNER | BRADESCO SEGUROS
Taneda, above all, is a partner and a friend. Working on his team was not only enriching for my professional life but also an honor. Always transparent and open with his team, he fostered a relationship of partnership that not only inspired but also motivated everyone. Initially, I worked alongside him, later under his leadership, and I can say the fit was perfect.
In his team, I witnessed the growth he fostered in everyone around him, always jokingly saying, "I just put the right people in the right places to grow," and I never doubted his ability. A leader ready to both make decisions while being open to opinions and elevate his team by putting them in the spotlight. His incredible ability to build connections, solve problems peacefully and collaboratively, and roll up his sleeves when necessary is remarkable.
Even in a managerial role, his knowledge of design remained top-notch. A master of Design Systems, he is eager to learn and adapt to new technologies, constantly innovating in every opportunity. I am deeply grateful for everything he has taught me and continues to teach and for being responsible for a significant part of my growth. I wholeheartedly recommend anyone to seize the opportunity to work alongside him.
Rômulo Aragão
PRODUCT DESIGNER | BRADESCO SEGUROS
PRODUCT DESIGNER | BRADESCO SEGUROS
Working with Taneda was one of the most enriching experiences of my professional career. He was my manager during my role as a freelance graphic designer at MJV, providing services to Bradesco Seguros. I would like to highlight a few key points about Taneda:
His systemic vision when addressing demands, always aiming to optimize resources, time, and the contributions of the professionals involved.
Precise and well-founded feedback, which was always accompanied by clear references, offering a solid and coherent direction for task execution.
His leadership skills, characterized by a humanized and objective approach. He inspired confidence in the team, fostering continuous and collaborative work.
Vitor David
DIGITAL ACCESSIBILITY | BRADESCO SEGUROS
I had the privilege of being led by Paulo Taneda. He embodies the qualities of an exemplary leader, consistently encouraging the team to reach its full potential. Beyond being a remarkable professional, Paulo Taneda stands out as an individual, serving as a true role model. I wholeheartedly recommend him as a leader.
DIGITAL ACCESSIBILITY | BRADESCO SEGUROS
I had the privilege of being led by Paulo Taneda. He embodies the qualities of an exemplary leader, consistently encouraging the team to reach its full potential. Beyond being a remarkable professional, Paulo Taneda stands out as an individual, serving as a true role model. I wholeheartedly recommend him as a leader.
Angela Kagueyama
UX RESEARCHER | BRADESCO BANK
UX RESEARCHER | BRADESCO BANK
Taneda is an excellent professional: collaborative, participative, a great partner, and very humane.Technically, he is highly knowledgeable in Ops and Systems, with extensive experience in the field, but I would say his behavioral skills truly stand out, making him a unique professional. He is flexible, open to change, and capable of resolving difficult situations in the best possible way.
Although I worked with him for a short time, it was a very positive experience. The initial relationship between teams was quite delicate, and I could count on him and his team member at the time to resolve conflicts. In the end, we managed to establish a safe working environment, solving problems maturely and exchanging knowledge on various subjects.
I strongly recommend Taneda for any team that needs a human leader, someone trustworthy, and capable of solving problems, especially between teams.
Eduardo Casali
BUSINESS ARCHITECT | ITAÚ
What impressed me most about Taneda is his ability to approach situations with an analytical mindset and resilience. We are working together on a major project, and I witness his growth every day! He positively influences the team, always striving for a better atmosphere and quality in teamwork.
BUSINESS ARCHITECT | ITAÚ
What impressed me most about Taneda is his ability to approach situations with an analytical mindset and resilience. We are working together on a major project, and I witness his growth every day! He positively influences the team, always striving for a better atmosphere and quality in teamwork.
His deadlines are highly accurate, and his deliveries consistently meet the highest standards, contributing significantly to the project's progress and the development of those around him.
We’ve been working together for four years, and I truly hope this time multiplies!